Fortune 500
marketing leadership.
Measurable growth
for your business.
PIP MCM provides senior marketing leadership, executive communications coaching and multimedia production, all tied to the business outcomes that matter: more qualified leads, stronger sales and increased revenue.
WHAT CHANGES WHEN YOU WORK WITH US
A clearer message
A value proposition buyers understand in seconds.
More qualified pipeline
Campaigns built to start sales conversations.
Results you can measure
Built-in reporting on the KPIs that matter.
Thirty years of marketing and communications leadership at
Under Armour
McCormick
Booz Allen Hamilton
UnitedHealthcare
IBM
As your business expands, your marketing and communications
should drive it.
Most growing companies have talented people doing good work, but no one at the senior level connecting marketing to revenue. Messaging gets disjointed, campaigns launch without clear goals, and leadership can't tell what's working. PIP MCM works with you to close that gap.
THREE WAYS WE HELP YOU GROW
FRACTIONAL CHIEF MARKETING OFFICER (CMO)
Senior marketing leadership, without the full time cost.
A seasoned CMO who builds your growth strategy, aligns your team behind it and measures the results, using our proven ASPIRE Method℠.
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A growth strategy in your first 30 days
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Messaging tailored to each of your markets
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Campaigns tied to your CRM and sales funnel
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Monthly reporting on leads, meetings and conversions
EXECUTIVE PRESENCE & EVENT SCRIPTING
Make your leaders' biggest moments land.
From a single keynote to a 12,000-person annual meeting, we script, coach and rehearse your executives so their delivery is as strong as their news.
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Keynote, town hall and all-hands scripting
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Show flow and ideation for conferences and awards programs
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One-on-one rehearsal and on-stage coaching
MULTIMEDIA & VOICEOVER
Get seen and heard.
Professional voiceover, podcasts and short-form video that put your message in front of the right audiences. We write it, voice it and produce it, all under one roof.
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Podcast development, production and editing
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Short-form video and live streaming
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Voiceover talent for narration, events and promotions
THE ASPIRE METHOD
A clear path from strategy to results.
Every fractional engagement follows our six-phase framework, which sets clear goals up front and shows measurable progress at every step.
A
Assess
2 weeks
Leadership interviews on past performance, goals and where you want to go.
S
Strategize
2 weeks
Your growth blueprint: brand narrative, market messaging and proof points.
P
Plan
1 month
A team-wide roadmap with clear roles and quarterly campaign priorities.
I
Implement
1 month, then ongoing
Campaigns across web, email, social and paid, alongside your team.
R
Refine
Ongoing
Testing and adjusting as results come in.
E
Evaluate
Ongoing
Monthly KPI reporting and a quarterly strategy review.
CASE STUDY
Scripting the awards programs at a Fortune 150 company's 12,000-person annual meeting.
Working alongside the client and its event consulting team, PIP MCM led ideation, scripting and show flow for two awards programs honoring hundreds of employees. Over four months, we wrote and rehearsed with each executive so every presentation sounded like them. Stakeholders called it possibly the best annual meeting program they'd seen.
12,000
attendees
20+
executives scripted and rehearsed
4
days of programming
Invited back
for next year's program
"What a roller coaster ride it was. And it really was life-changing..."
Creative Brand Strategy Leader, Fortune 150 company
MEET THE FOUNDER
Scott Robinson, Founder & Chief Strategist
Scott has spent 30 years turning marketing and communications into business results for Fortune 500 companies, growing businesses and nonprofits. He has scripted keynotes for C-suite leaders at McCormick, ran global town hall events and prepared executives and athletes for key moments at Under Armour, and led change communications reaching more than 300,000 service members at Booz Allen Hamilton.
Most recently, as President and CMO of FORUM, he led the company's brand launch and grew its flagship event series. Now he brings that same senior-level leadership to companies ready for their next stage of growth.
Built for companies in motion.
We do our best work with leadership teams that are growing fast and need marketing to keep up.
Goverment contractors in tech
Professional services firms
Healthcare companies
Event & production teams
Ready to grow? Let's talk.
Tell us where you want your business to be in 12 months. In a free 30-minute call, we'll share where we see the biggest opportunities for growth, whether or not we end up working together.
